Unpopular Popularity

Category: Management & Microeconomics Brown Bag Seminar
When: 23 May 2024
, 12:30
 - 13:30
Where: RuW 4.201
Speaker: Jonathan Gehle

Title: Unpopular Popularity

Abstract: I investigate the effect of popularity on individuals. In general an increase in popularity leads to further increases in popularity. I investigate possible heterogeneous effects of the favorability of popularity on an individual level. I use popularity shock to a sub-forum of the social media site www.reddit.com to look at the effect of popularity on the user level. Here, I find that to some users popularity seems to be unfavorable. Furthermore, by identifying users which are negatively effected by the popularity shock I try to identify possible channels which drives these results.